Delivering exceptional results for premium Australian Brands using integrated digital marketing.

Arrow Digital was started by two entrepreneurs who believe in the power of digital marketing and are redefining the standards of delivery in the Australian Market.

The Company

Melbourne based Arrow Digital is a full-service digital marketing agency that have been excelling in the digital space for over 10 years. A strong team of strategic marketers and digital specialists with expertise in integrated marketing methods, we are fueled by a genuine love of marketing and extracting the highest profits for our clients, cementing their hold in their respective markets. With an ability to roll up our sleeves and collaborate alongside each and every client, we know how to deliver exceptional and measurable results for our diverse client base. As such, we are proud of our accolades of digital success that have generated over $780 million for our clients’ bottom lines across 27 industries and counting.

With won numerous industry and business awards achieved by our clients, even topping prestigious Fast 50 and BRW 100 excellence lists to name a few, we are delighted to have worked with major brands and ambitious entrepreneurs who are dominating their chosen markets. Together, we love celebrating results and then raising the bar each time we succeed.


Arrow Digital was founded by two ambitious entrepreneurs who believe in the power of digital marketing. They continue to redefine the standards of service delivery in the Australian market with their decade long love affair of marketing and digital.

While large, factory-like agencies continued to sacrifice quality over quantity, smaller, agency outfits lacked personnel, experience and resources. A happy medium was what they had envisaged: a boutique agency not so small that it was incapable of delivering on promises, but not so big that each client was reduced to a number. Their guiding principles and hands-on leadership continue to shape Arrow’s reputation amongst renowned Australian digital agencies.

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National companies we've worked with:

The Founders

Anup Batra

Executive Director

Anup Batra is an eminent digital marketing strategist and speaker based in Melbourne, Australia. With a Bachelor of Engineering and a Masters in Business Management, he has a penchant for problem-solving and a proven history in developing brand and customer-centric solutions for businesses. Over the past ten years he has had the opportunity to partner with several innovative companies and accelerate their growth using cutting edge digital strategies and methods. Many of these companies have achieved exits from $30 Mn to $700 Mn creating enormous wealth for the entrepreneurs he has worked with. Anup holds insights that are well grounded, in-the-moment and market leading, and enjoys sharing this wisdom through his regular webinar sessions.
A proven history in developing brand and customer-centric solutions for businesses over the past ten years.

Jasmine Batra

Executive Director

Jasmine Batra is among Australia’s most respected digital marketing strategists. Based in Melbourne and backed by an MBA in Marketing and an Honours Degree in Information Technology, Jasmine combines these two disciplines towards delivering marketing solutions that are powered by innovative and measurable digital marketing methods and tools. With an illustrious career spanning advertising, marketing and project management, she has developed a sharp acumen in all manner of digital media including Search Engine Optimisation, Pay-Per-Click, Google Analytics and Website Conversions. As an authority in online search marketing, Jasmine also shares her wisdom through regular consulting and speaking engagements.
Jasmine has developed a sharp acumen in all manner of digital media, delivering powerful results for Australian businesses.

Our Team

We love what we do and it shows. We are a highly experienced multicultural team each with average 6 years industry experience. Our clients tell us we are just the right size agency – large enough to have specialists in each discipline of online marketing and small enough to care.

"Passionate about new technologies and innovation, and inquisitive about the cosmos."
"Versatile and vivacious go getter. A Radio Star in the making with a dream for a pet Otter."
"Zest for numbers and an eye for detail, always lighting up the environment."
"Favorite quote?...Tough times never last, but tough people do."

"Passionate about all things digital and a man of genuine style. Bubble Tea anyone?"
"With her diverse range of skills and never-ending curiosity she brings flair to any project."
"Innovative and fun. Soccer obsessed (Madridista #1), Macintosh junky and avid traveler!"
"Rambunctious, boisterous and bubbly, with a flair for writing and affinity for satire."

"Every once in a while, a new technology, an old problem, and a big idea turn into an innovation."
"Passionate about language, focused on the details and eager to innovate."

Why you'll love working with us

At Arrow Digital we are driven by the following core values: Integrity, Innovation, Excellence, Passion and Collaboration. These are not mere words; they are our guiding principles and are reflected in our standard practices and behaviour each and every day. Our success in this industry is built upon these values, and our mission statement expands on our commitment to elevating our service delivery to shine brighter than anything else on offer. We set high expectations for ourselves and wouldn’t want our clients to expect any less from us.


We take full ownership of our actions and act respectfully in all exchanges


We are true go-getters and pour our heart into everything that we do


We appreciate each other and aim for harmonious, productive relationships


We’re on a quest for continual improvement and growth to stay ahead


We take pride in our contributions and thrive on exceeding expectations


We feel very passionate about the Internet and its impact on businesses. We love what we do. It’s not unusual to find our people burning the midnight oil to continue providing our customers with consistent results.


Arrow Digital enables companies to find highly targeted and qualified customers at a lower cost. The quality of customers is determined by their spend and their longevity with your company. Using targeted online marketing techniques, we help you to acquire customers who are profitable for your business.


Arrow Digital has more than a decade’s worth of experience providing integrated marketing solutions, web design services and e-commerce management. Besides optimising your website for higher rankings on search engines, we specialise in creating customised initiatives like email marketing campaigns, online interest groups and customer loyalty programs to accelerate your business growth.


Arrow Digital is aware that efficient, optimised websites enable businesses to rank higher on search engines. We also recognise that e-commerce enabled websites can increase your revenue and facilitate the sales funnel process.


Unlike traditional advertising mediums – the returns on which are difficult to measure – it is possible to drive targeted visitors to a website. Our SEO techniques are geared towards reaching out to people who are in the market and have a high propensity to purchase the product. The result is a lower cost of acquisition, better return on investment and a more successful business.


Arrow Digital stands by a unique pricing methodology that ensures measurable ROI. We ensure you only pay a ‘success fee’. This is an indication of how good we are at what we do – you only pay when we achieve your goals.

International Quality Certification

We are the only digital agency in Australia which has achieved the international certification for quality based on our rigorous processes and systems. What this means is that with us you get the peace of mind to focus on your business while we grow it.

Who we work best with

We work best with forward-thinking, proactive companies who are committed to growth. Clients who are agile, open, take quick decisions and have a healthy streak of experimentation see unprecedented growth. Reflecting on the past decade, few common themes that run across client’s who brought out the best in us are glass half full approach to life, hunger for growth and eyes on numbers.

We love to work with businesses who excitedly share their quarterly plans for growth with us to ensure expectations are aligned, as we truly are in this for the long haul. We’re confident of our ability in taking a business’s revenue and profits to the next level and always seek such opportunities to work on and work with.

Forward Thinking

To experiment with different avenues of marketing

Proactive Companies

To invest in robust long-term strategies

Committed to Growth

To share quarterly plans to ensure expectations are aligned

A few local businesses we've worked with

Our Industry Partners